Tag Archives: metadata

Image metadata for artists and photographers (part 2)

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Image metadata and search engines

Part 1 of this two part series had little if anything to do with getting your work found by search engines. There are a few extra bits and pieces of image metadata that sit outside the image file. These pieces of metadata are relevant for search engine optimisation (SEO) rather than for identification and ownership.

There are potentially three areas where information about the image can be placed outside the image file contents, and so potentially of use to search engines in identifying the content of the image. These are particularly useful for giving a hint about the subject matter to Google Images and other image directories, as technology hasn’t yet moved sufficiently far forward for search engines to be able to just look at the image itself to determine the content!

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Image metadata for artists and photographers (part 1)

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What is metadata?

At the most basic level, metadata is data about data.

Artists and photographers who manage their own websites may be aware of the metadata that web pages can contain, but which is not normally visible to the viewer, such as a list of keywords, or a short description of the page contents, or a host of other more technical information which may also be present.

What many may be less aware of is that image files can also contain their own metadata, either because a camera put it there, an image editor put it there, or the artist put it there. This brief article is about the metadata that might be in your image files, which bits you might not want to be there, and most importantly which bits you might want to add! In the latter category are copyright information, and items useful for search engines.
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