I’ve reviewed the structure of a few websites for friends recently and found some common errors with respect to optimisation for search engines. This article attempts to describe some simple things you can do that will help search engines determine what your website is about.

Which are the important pieces of text?

Search engines like pages that are well structured, and HTML was designed from the start to support well structured pages, with a title for the page, and then hierarchical headings within the content. Proper use of these helps search engines to more easily categorise a page. They also make it much easier for human readers to scan through a page for the parts that interest them.

The other thing that every page has is a ‘name’ – that is, a url. Names are important in the real world, and urls are just as important online. Continue reading “Structuring your website content for search engines” »